Mark Wahlberg, Paris Hilton, Nicole Richie, Simon Rex, Jason Biggs, Vince Vaughn, all in a little party place in Hollywood. Nobody looks into each other’s eyes. Everyone having fun! When I visited Los Angeles from the East Coast more than ten years ago, I quickly learned that these parties in various Hollywood venues were the result of Brent Bolthouse. In the 1990s and early 2000s, celebrities really came out, before social media. Brent Bolthouse gave Hollywood what they wanted, a place to kick off their shoes, loosen up, and feel safe. It’s been more than ten years and I’m queuing at 10pm on a Saturday in the middle of nowhere waiting for a school bus to take me to the Neon Carnival in the Desert of Thermal, California. The name of Brent Bolthouse still buzzes around me.
If you haven’t heard of Bolthouse yet, you know he is the mastermind behind the “golden age” of Hollywood and Neon Carnival. The adult play area known as Neon Carnival attracts thousands of guests from all over the world to party and dance the night away with the best DJs in the world along with a carnival full of free rides and games and of course lots of photos of brand. . A city is literally built on an airfield from scratch. This year the main sponsors included Levis, Don Julio, Tinder and Lokai. The first after party is by invitation only and is not affiliated with Coachella, even though it happens on the Saturday after the music festival.
“It is a cultural event driven by fun, the only party in America where you can see your friends from all over the world, from the main cities. There is no other party like this. That’s part of the magic, seeing all the people at the same time. ” – Brent Bolthouse
In 2012, Bolthouse opened The Bungalow in Santa Monica, a restaurant and bar at the Fairmont Miramar Hotel & Bungalows. A new location will open soon in Huntington Beach. You may have seen him in Entourage or The Hills playing himself, but one thing is clear, Brent Bolthouse has been an influencer before influencers existed.
Interview with Brent Bolthouse:
Q: How did Neon Carnival start? How did this happen?
TO: I came up with the idea when I was at Coachella and everyone was asking me where the after party was. I try to see what is missing. I’m trying to fill that hole. I was working a lot with T-Mobile. We pitched it to T-Mobile as a carnival idea, and it took a year, but they finally agreed to throw the party. In about the third year, things changed. We decided not to publish for 944 magazine, we came up with the name (Neon Carnival), we threw this party with attractions at Six Flags Magic Mountain. There were between four and five thousand people in Hollywood. We brought everyone together in a way that people could have fun and have fun. Eat funnel cake, run from trip to trip for free, rock stars and celebrities everywhere, curated list… even Gwen Stefani said this was the best she ever saw. The event produced a childish euphoria, endorphins, dance: the birth of Neon originated in Magic Mountain… There is a fever around the Neon Carnival. It is super contagious. Now the industry is driven by bottle service. Now celebrities don’t party. They don’t really come out. Neon Carnival is almost like the last frontier, which used to be a Monday night in Hollywood.
Q: What makes Neon Carnival the most wanted party? Why do you think everyone wants to attend?
TO: Guest list only. We do not sell tables. We heal the room. We want to make sure the sound system and DJs are the best. It’s a party for our sponsors and friends who are famous. It’s an opportunity to have fun without the paparazzi.
Q: Why do people want to come?
TO: We are a “market leader”. We let everyone celebrate without the press. Maybe it’s social media and the perception of what people are doing. Fifteen years ago, I led the charge with the SuperBowl Maxim parties and convinced some of the big hitters in show business to make an Oscar after the party, no press, just a party for them to party and really kick their shoes off. . For more than a decade, all over the world, Jeffrey Best and I hosted Maxim’s Super Bowl parties (and now girls were coming to soccer games). It changed the way women …