Lana Del Rey was born Elizabeth Woolridge Grant on June 21, 1985. 35 years later, and according to the latest Celebrity Net Worth estimates, she is worth the grand total of $ 30 million. Considering that she was practically unknown until 9 years ago, how did she manage to make so much money, so fast? Selling 3.4 million copies of her debut album, for example, makes her a talented musician …
The firsts years
Lana Del Ray may be swimming in cash now, but her rise to the top hasn’t exactly been a traditional tale from poverty to wealth. As gobankingrates.com explains, Lana Del Ray or (Lizzie Grant, as she was called then) was born with a silver spoon in her mouth. His father, Robert England Grant, is the millionaire founder of WebMediaProperties, an international network consisting of more than 8,000 specialized websites. He and his wife Patricia have managed to accumulate so much wealth over the years, they have even made that classic ‘rich person with heart’ move of establishing a foundation, The Grant Family Foundation, which has donated over $ 1 million to universities. , schools. and high schools for the past decade. But wealth is not a guarantee of happiness. When Lana was 15 years old, she had developed a drinking problem.
“When I was very young, I was surprised by the fact that my mother, my father and everyone I knew were going to die, and so was I,” he has since explained to The Telegraph. “I had a kind of crisis. I couldn’t believe we were mortal. For some reason, that knowledge overshadowed my experience. I was unhappy for some time. I got into a lot of trouble. I used to drink a lot. It was a difficult time in my life. In an attempt to nip the problem in the bud, her parents took their young daughter to Kent School, where she managed to quit drinking and get back to normal.
The move to music
After graduating from Kent school, Lana moved with her aunt and uncle to Long Island. It was there that he began to learn to play the guitar and write his own lyrics. Soon, he performed in bars and clubs in New York City. A couple of years later, he released his first EP. By the time he graduated from Fordham University with a degree in philosophy, he had managed to win a record deal with 5 Points Records and was working with producer David Kahne. But then…. nothing. Their debut album spent a few weeks on iTunes before being retired. Discouraged by the lack of progress with 5 Points Records, she abandoned her contract and moved to London. And then things started to get better.
In 2011, Lana uploaded a music video she had made for Video Games to YouTube. The mix of old footage intercepted with footage of Lana humming into the camera clearly captured the public’s imagination, and the video quickly went viral. It was quickly followed by the AQ award for “Next Big Thing” and an Ivor Novello for “Best Contemporary Song,” as well as a record deal with Interscope Records and Polydor. His first album with the label, Born to Die, divided critics, but was a storm with fans. Selling 3.4 million copies in 2012 alone, it skyrocketed to first place in 11 countries and spent a massive 36 weeks on the Billboard 200 in the US.
Continuation of success
If Born to Die divided critics, the rest of Lana’s career has done the same. While many have praised the evocative and deeply personal content of his lyrics and the dark, cinematic quality of his arrangements, others have criticized his work as anti-feminist and criticized his videos for glamorizing abuse and prostitution (see his video criticism for Cabalgue for some of the most scathing comments in that regard). But whichever side of the fence you fall on, you can’t deny that it has the power to sell.
His third album, Paradise, peaked at No. 10 on the Billboard 200 after 67,000 copies were sold in the first week alone. Ultraviolence topped the charts internationally, while 2017’s Lust for Life reached number one in both the US and UK. His sixth album, Norman F ***** g Rockwell! (2019), did just as well.
In total, he has sold 19.1 million albums and more than 13 million singles worldwide. Combine that with 4.1 billion views to YouTube and Vevo, not to mention a series of mile-long awards (including two Brit Awards, two MTV Europe Music Awards, a Satellite Award, nine GAFFA Awards, six Grammy Award nominations and a Golden Globe nomination.) and you start to see the reason for that $ 30 million.
Albums generate interest, but it’s the tours that really draw the …