The Australian motorcycle market registered strong growth in the first half of 2020 with 55,164 sales, an increase of 19.4%, driven by strong performances from Yamaha and Kawasaki.
Motorcycle market trends and prospects
During the first half of 2020, the motorcycle industry in Australia was resistant to the effects of covid 19 and after a first quarter ended with a loss of 10.4%, sales soared in the second quarter, ending the first half of 2020 with 55,164 sales, a solid 19.4%. %.
The sales boom was driven by the outstanding performance achieved by the market leader, Yamaha (+ 34.3%) and by the third manufacturer, Kawasaki (+ 36%), while the second best seller, Sling , registered a timid period (-1.1%).
Other brands worked very well. A) Yes, KTM closed the first semester with a rise of 21.1%, Husqvarna + 43% and Polaris + 66%.
- In 2019, Husqvarna shines in a declining market for the third year in a row
Two-wheelers are becoming less popular in Australia and the market continues to lose year after year.
In fact, during the 2009-2016 period, the combined demand for motorcycles, ATVs and scooters was almost positive and sales grew to 114,783 before losing steam and starting to decline, with 2017 at 104,111, 2018 at 95,080 and finally 2019 at 89,199, below. 6.1%
Unfortunately, as reported by the Australian Manufacturers Association (FCAI), despite record low interest rates and fairly low unemployment, retail sales in almost all product sectors came under massive pressure across Australia. in 2019.
The best seller was again Honda, which closed the year with 20,819 units (-8.9%) with 23.3% market share.
In second place, Yamaha with 19,945 (-5.7% and 22.4% participation and in third place Kawasaki with 8,962 units (-4.4%) and 10.0% participation. The first three brands have a participation 55.7% joint.
In fourth place, above the position, KTM with 7,675 units (+ 2.3%) overtakes Suzuki, fifth with 6,934 (-8.2%).
In sixth place Harley-Davidson has lost 7.9% with 6,462 units and is followed by Polaris with 5,119 (-6.0%), BMW with 2,675 (-8.5%), Husqvarna, the fastest growing, up 13.5% with 2,555 units.
Ducati, very popular in Australia, continued to fall and after losing 22% the previous year, it registered -9.5%.