American Eagle Outfitters is a retailer that specializes in clothing, accessories, and related products. In general, it is aimed at both high school and college students. However, it is interesting to note that this was not always the primary market for American Eagle Outfitters. For those unfamiliar, the retailer was founded by the Silverman family, who believed they needed to diversify from their existing focus on menswear through their existing retailer. However, American Eagle Outfitters grew so large in the 1980s that they decided to ditch everything else to focus on it in 1989. Unfortunately, the retailer ran into some serious problems, with the result that it saw an ownership change and a change of focus. Something that has taken him to the present day.
How has the American Eagle logo changed over time?
Perhaps unsurprisingly, the American Eagle Outfitters logo has made extensive use of eagle symbolism. As a result, it’s worth mentioning something about eagle symbolism before moving on to retail use.
Numerous cultures have made use of the symbolism of the eagle. However, its western use dates back to the Romans. In short, the highest of the Roman gods was Jupiter, whose most prominent sacred animal was the eagle. Thanks to this, the eagle acquired connotations of power in Roman culture. For example, the Roman legions once used various animals such as wild boars, bulls, and wolves on their banners. However, when the Roman general Marius reformed the Roman army by recruiting from the urban poor rather than the small landowners, he gave each of the Roman legions an eagle banner. Something that became synonymous with the honor of the soldiers who marched behind him.
The Western Roman Empire lasted until AD 476, while the Eastern Roman Empire lasted until AD 1453 Combined, they exerted great influence on both their neighbors and their successors. For proof, look no further than the fact that everything from the term “emperor” to the titles “Kaiser” and “Tzar” can be traced back to Latin roots. In the first case, emperor comes from the Latin imperator, which once indicated to a Roman commander that he had earned the right to have a military triumph, but became exclusive to the emperor under the Roman Empire. Meanwhile, both Kaiser and Tzar come from Caesar, a name that became so associated with imperial power that it became an imperial title in its own right. Other elements of Roman culture made their way into other cultures as well, particularly once Europe fell in love with the classical period in the early modern era.
In North America, what would become the United States adopted a number of symbols. For example, the female personification called Columbia was well established at the time of the American Revolution, although it sees little use today due to the popularity of both Lady Liberty and Uncle Sam. However, given that the United States was partly inspired by the Roman Republic, it is perhaps not surprising that it also faced the Roman eagle despite Benjamin Franklin’s famous preference for the turkey. Of course, the American eagle is more of its own thing than a one-for-one copy of the Roman eagle, as shown by how it relies on a bald eagle to represent its location in the New World.
Naturally, the first version of the American Eagle Outfitters logo included the American Eagle. However, it was a relatively small part of a relatively messy image. The most prominent part was “American Eagle”, which was represented in bold letters with very clear serifs. Also, these letters were featured at the top of a hill’s swell, which meant that those towards the center had to be smaller to fit. The hill itself was bent like a banner as I sat on an eagle soaring before the sun, which in turn was perched on a fancy version of “Outfitters” on a long pole. Combined, the logo was very messy. However, it managed to convey some of an outdoorsy feel, which made sense because the retailer originally had a strong emphasis on products intended for use in outdoor activities.
In 1985, American Eagle Outfitters switched to a new logo that was much simpler in nature. This time, it consisted of an eagle on “American Eagle Outfitters.” However, the new eagle was much more visible than its predecessor, especially since it was no longer crammed into a confined space, but was now allowed to dominate like so many other representations …