Dollar stores cost ten cents a dozen. Descendants of the nineteenth-century nickels and dimes, they are as ubiquitous as they are cheap. Selling everything from steaks to lipstick, they’re the ideal place to stock your refrigerator, bathroom cabinet, and closet with everyday essentials at an affordable price. Of all the dollar stores out there, Dollar Tree is one of the largest and most popular. The quality of its products can be a bit hit and miss, but no one can deny that it is a great place for a discounted shopping spree. But while you are undoubtedly aware of the store’s sale prices, you may not know much about the history and story behind its famous green and white emblem. If you’ve ever wondered about the history and history of the Dollar Tree logo, you’ve come to the right place to find out more.
The history of Dollar Tree
As mashed.com writes, before Dollar Tree became everyone’s favorite discount store, it was a small Ben Franklin franchise (a small-town variety store that sold arts and crafts) owned by KR Perry. After opening the store in 1953, Perry decided to part ways with Ben Franklin and reopen as K&K 5 & 10. In 1970, he opened a sister store, K&K Toys, just across the street from the original site with his son Doug. Over the next two decades, K&K Toys began to expand rapidly in the South. Eager to further expand the business, Doug began opening more stores based on the nickel and dime model. He called the new company “Just $ 1.00,” which is quite an appropriate name, considering that all the items in the store could be purchased for a dollar. When KB Toys bought K&K Toys in the 1990s, Doug and his business partner used the proceeds to expand just $ 1.00. In 1993, they changed the brand name to “Dollar Tree” as part of a rebranding strategy. Since then, the store has grown exponentially – today, it is a Fortune 500 company with around 15,115 stores in the US and Canada.
The Dollar Tree logo
If you’ve ever seen a Dollar Tree store (and given how widespread it is, it would be hard not to have one), you are already familiar with its iconic green and white emblem. But what is the inspiration behind it? Has it changed over the years, or is it still the same today as when you first opened the store?
The first logo
A tree may be an appropriate enough emblem for a store called the Dollar Tree, but remember, the Dollar Tree has not always been the Dollar Tree. When it first launched, it was under the banner of Just $ 1.00, a name that, no matter how hard you try, doesn’t exactly conjure up images of trees. During the first years of its inception, the store didn’t bother too much with a logo. At the time, it was still a relatively small concern and didn’t really require much by way of a consistent marketing strategy. Instead, it did what many stores did in the late 1980s and limited itself to advertising its services using a simple neon sign. As 1000logos.net writes, the sign featured the store’s name in a combination of bright pink and green that triggered migraines. It was a relatively simple affair, with the only unique feature being three stylized arrows dividing the pink “Only” and the green “$ 1”.
A new name and a new logo
In 1993, just $ 1 became the Dollar Tree. If there’s one thing every rebrand needs, it’s a new logo, especially if the old logo refers to a now-defunct brand. To accompany the relaunch, Dollar Tree presented us with a logo that is not within a million miles of the logo we know today. It featured a stylized green tree in which the trunk had been re-imagined as the digit 1. Placed below the tree in a bold black font was the legend “Dollar Tree.” It was a bright and vibrant affair that represented a huge step up from yesterday’s bear market neon signs. If Dollar Tree was looking to improve its image and present a more professional face to the world, it was on the right track.
Be it the new name, the new logo, or something else entirely, the following years were particularly prosperous for the brand. His new multi-pricing strategy allowed him to expand his repertoire beyond the basic $ 1 items he had been selling thus far, increasing his customer base and converting it from the type of store that you would use for the occasional item to the type that would come. happily use it for all your shopping needs. …