Lamborghini is an Italian manufacturer of luxury sports cars. The company was founded in 1963 by Ferruccio Lamborghini and the company was initially called Automobili Ferruccio Lamborghini. It wanted to become a rival to other automakers in the luxury sports car genre, including Ferrari. Lamborghini luxury cars have become synonymous with luxury, speed, power, beauty and status.
An important element of the company’s branding was the logo. When people see your logo, they instantly recognize that the car was made by Lamborghini. Founder Ferruccio Lamborghini himself was instrumental in designing the company logo. He had an image in his mind of how he wanted the logo to look and what it would symbolize. This was important to him as it was a representation of what his brand stood for.
The logo is in the shape of a shield filled with a black background and outlined in gold. At the top of the shield is the word Lamborghini in capital letters over the image of a bull. While the use of the company name in the logo is there for obvious purposes, you may have wondered why a bull was chosen for the logo and if there is any symbolism in the color scheme.
There are two reasons for the use of a bull in the Lamborghini logo. The first reason for this is that it is a representation of the founder of the company. Ferruccio Lamborghini was born in Romagna, Italy, on April 28, 1916. This meant that he was born under the zodiac sign of Taurus. The image associated with this sign of the zodiac is a bull. In addition, the founder of the company was passionate about bullfighting and regularly attended bullfighting events. Therefore, Ferruccio Lamborghini believed that this was the perfect image to use in his company logo, as it was a reflection of himself.
The second reason the bull was used as part of the logo is that there are powerful connotations with a bull that Ferruccio Lamborghini believed would also be associated with the cars he was making. For example, people associate bulls with power, speed, dominance, and danger.
The Lamborghini logo is not the only aspect of the company that has used the bull theme in keeping with Ferruccio Lamborghini’s zodiac sign. Many of the models produced by this company have also been given names that are linked in some way to bulls, such as the famous fighting bulls of Spain.
The choice of the logo color is also symbolic. There are only two colors in the Lamborghini logo; black and different shades of gold. Black is a bold and distinctive color often used as a symbol of power and status. It is also linked to both luxury and simplicity. Of all the colors that Ferruccio Lamborghini could have chosen to represent the fact that his company made luxury cars, gold was the obvious choice, as this is the color most typically linked to luxury.
However, gold is not just a block color in the design, as various shades are used to give the design a 3-D effect. The shield is outlined in a darker gold with a paler gold inner line. There are approximately four shades of gold in the bull’s design and these highlight the shape of the animal and the contours of its muscles. They also define the characteristics of the bull, such as its horns, eyes, and flared nostrils.
When Ferruccio Lamborghini first introduced its Lamborghini logo, it caused controversy and faced criticism. This was because there were many similarities between the Lamborghini logos and its rival company Ferrari. This was not an accident on Lamborghini’s part, as it was always open about its rivalry with the other car brand. The similarities are the shape of the logo’s shield, the use of gold and black, and the fact that both logos feature an animal, although the Ferrari logo is a horse, not a bull.
Despite criticism, the record has not changed since the company was founded. This logo is now instantly recognizable to car enthusiasts and those who are fans of the luxury sports cars produced by Lamborghini.