“We know that Kirby also has a serious side.”
The director of Kirby: Triple Deluxe has explained why Nintendo’s lovable pink rogue is often angrier in the West.
The box art for Kirby games generally shows the rotund character with a winning smile in his homeland of Japan. But the artwork is often changed for North America and Europe – here you have angry eyes and a frown.
“For the Japanese versions, we are in [Kirby developer] HAL, involved in everything throughout development, including package design, “director Shinya Kumazaki told Gamespot.” Kirby’s most powerful image is that cute image, we think it’s the one that appeals to the widest audience.
“While it starts out cute, we know Kirby has a serious side too,” Kumazaki continued. “What we’ve heard is that strong and tough Kirby who is really fighting hard is a more attractive sign of Kirby. [in North America], that’s what we present in the US. “
But not all games have followed the trope: Kirby: Triple Deluxe features the same grumpy Kirby in the Japanese and international box designs (right).
Meanwhile, Kirby’s Epic Yarn finally saw the pink character look cheerful in all regions.