On the occasion of the day of the book, the editors of Genbeta wanted to recommend books to all those interested in readings on technology, whether on the big companies of always, or on the new giants of social networks. There is much written about them in great depth, and it never hurts to know what happens in the facilities of the companies that make it possible for us to use the Internet or the devices in the way we do every day.
For our developer audience or interested in programming, we will recommend orInitiation or in-depth bras in attractive topics related to the world. Finally, we will also offer some works related to entrepreneurship and business.
- ‘The Everything Store’, by Brad Stone. In English. A praised work that serves as an unofficial biography of Jeff Bezos, founder and CEO of Amazon, and the history of the company itself. An ideal work to learn more about Amazon from the inside, the important people in the key decisions and the problems they have faced.
The Everything Store: Jeff Bezos and the Age of Amazon (English Edition)
- ‘The Steve Jobs book: lights and shadows of a genius’, by Brent Schlender and Rick Tetzel. Here we have an unofficial biography of Steve Jobs which, from my point of view, is better than Walter Isaacson’s. The latter, despite having talked a lot with Jobs, seemed not to fully understand what the CEO and Apple represented in the industry. A recommended work to know the evolution of Jobs from when he was an immature young man until he returned to Apple as one of the great visionaries of the next decades.
The Steve Jobs Book (General Essay)
- Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones, by Yves Doz and Keeley Wilson. I recommend this book as a passionate about the history of the fall of Nokia, a fact that after so many years I keep going around as one of the most impressive events in the sector since I followed it. It is analyzed in depth and with internal sources of the time what led to the collapse of a hegemonic company, but what I liked the most about the book is the part that is not usually told about the company, which made it possible for a country like Finland to reach the highest technological level compared to other European giants or the United States. Another recommended in this regard, also in English, is ‘Transforming Nokia’.
Ringtone: Exploring the Rise and Fall of Nokia in Mobile Phones (English Edition)
- Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs, by Ken Kocienda. Kocienda, a former Apple employee and the developer and designer of the first iPhone keyboard, tells what it was like to work at Apple in the golden age of Steve Jobs, going through the development of the iPhone or the Safari browser from the point of view of the internal culture. So we can know the vital importance of product demonstrations, supervised by Jobs himself or Scott Forstall.
Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs (English Edition)
- The Innovators, by Walter Isaacson. In this book, by Isaacson, more accurate from our point of view than the biography of Jobs, ** an in-depth analysis of the birth of computing and the establishment of the computer industry that we know today is carried out **, with reviews of the lives of prominent figures such as Ada Lovelace, Bill Gates, Alan Turing or Jimmy Wales.
Los Innovadores / The Innovators
Social networks and digital industry
Billionaires by accident: The birth of Facebook. A story of sex, talent, money and betrayal, by Ben Mezrich. This is the work that gave rise to the great film about Facebook, ‘The social network’, winner of the best adapted script. It tells the story of Facebook from its birth, and how Zuckerberg and the rest of his team were dealing with the various problems that arose. There are more recent works on the company, but this is one of the best.
‘No Filter: The Secret Instagram Story’, by Sarah Frier. In English. Great and fast-paced book about the origins of Instagram, the purchase of the company by Facebook and its difficult integration into the empire of Zuckerberg, who began to make decisions so that the success of Instagram would not cloud that of his social network. Very interesting to know this and to understand the impact of Instagram in the world of the 21st century. At least before the pandemic.
No filter: The secret history of Instagram (Connect)
- How We Stop Paying for Music, by Stephen Witt. An essential book on the decline of the traditional model of the music industry, from the success of the CD to the success of the MP3 after the problems of the MP2, going through their success in the scene groups. Ideally, at one point there will be something as detailed as this about the impact of streaming, which is causing the industry to grow a lot every year.
How We Stop Paying for Music: The End of an Industry, the Turn of the Century, and the Zero Patient of Piracy: The End of an Industry, The Turn of the Century and The Zero Patient of Piracy
- ‘Vida 3.0’, by Max Tegmar. One of the books recommended by Bill Gates, which reviews how artificial intelligence and its algorithms will impact our near future in areas such as work, justice, crime or war.
- ‘Cibermedios’, by Ramón Salaverría Aliaga. A work that despite being from 2005, is interesting for what it tells about how the Internet affected the Spanish media. A good read to know what they had to go through then, and that it can be used to predict in some way
Entrepreneurship and work
- ‘Rework’ by Jason Fried. In English. A book that says goodbye to the classic schemes on how the management of a company should be and the organization of work in the digital age, especially in the face of the changing labor paradigm.
- Never Pairs: Autobiography of the Founder of Nike, by Phil Knight. Another essential reading to know how a company is born, grows and reaches maturity. A book for sports lovers, but also for people interested in improving in business and in life itself.
Never Stop: Autobiography of the Nike Founder
Software and software
‘Free Software for a Free Society’ by Richard M. Stallman. This work by Stallman compiles many of his essays and articles on free software and the GNU project. Among many other things, it is a great read to understand from the hands of one of its main advocates that free software does not have to be free.
‘Modern operating systems’, by Andrew S. Tanenbaum. Tanenbaum has a small space reserved in the history of computing for having inspired, with his Minix operating system, Linus Torvalds to create Linux. But also for his manuals on operating systems, a classic in computer engineering faculties around the world, in which he explains in detail how they work (focusing on Windows and Unix). Another alternative is “Operating systems: Design and implementation”, less updated, but more complete if you want to create your own operating system.
Modern 3ED operating systems
- ‘The pragmatic programmer’, by Hunt and Thomas. In English. A classic that we recommend again for how it helps programmers to be more efficient in their work and improve their skills.
Pragmatic Programmer, The: From Journeyman to Master (English Edition)
- ‘Code Complete 2’, by Steve McConnell. In English. This book became a classic at the time of its publication, which led to a second edition being published in 2004. McConnell reviews the best programming techniques to improve our quality by developing.
Code Complete (Developer Best Practices)
- ‘Design Patterns: Elements of Reusable Object-Oriented Software’, by Erich Gamma, Richard Helm, Ralph Johnson and John Vlissides. In English. A book that will help to know the patterns of designs, which are of the great unknown of recent graduates. Reading it is learning to solve problems in new ways that you would not have imagined without knowing the patterns.
Design Patterns: Elements of Reusable Object-Oriented Software (Addison Wesley professional computing series)