At the beginning of 2008, the newspaper El País published an article (PDF) in which, based on ComScore data from December 2007, it talked about the apparent decline of generalist social networks. Google had seen its revenue slow and its shares down 25% and the explanation seemed simple: “social networks are not generating ad revenue as well as we expected.”
“Every time fewer people visit networks such as MySpace and Bebo and spend less time on Facebook, LinkedIn or Friendster,” stated a text that raised the possible replacement of these platforms by ‘vertical’ social networks or specialized by subject. Seen from the advantage that the years give (an exact dozen of them, specifically) it produces a smile to think that since then Facebook has only grown, that Twitter was being born at that time and that Instagram would not be born until 2010.
But,which were the networks that attracted the attention of Internet users in 2007, and to what extent does that ranking resemble the preferences of those of today?
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Social network born in Argentina in order to compete with Fotolog by copying its formula for success: upload a daily photo along with a short optional text comment, and be able to indicate our users and favorite photos. Unlike its competition, it allowed other users to comment on our photos without having a MetroFLOG account, just by indicating ‘nick’ and e-mail.
2006-2007 was his most successful period, mainly in the Spanish-speaking world, but its popularity waned as social networks with no limit of images per day came onto the market, and it ended up closing in 2015. A social network of the same name has been online for a couple of years, but available in a .co domain (instead of the original .com).
For a few years, this social network focused on the dissemination of music and videos was the reference when it came to accessing the new trends in pop culture. Created in 2003, during the period between 2005 (date of acquisition by News Corporation) and 2007 was the most visited social network in the world enteror, exceeding Google itself in visits for a month (June 2006).
In April 2008 it was surpassed by Facebook and began a slow decline, and a rapid succession of ownership changes (in 2011 it was acquired by Justin Timberlake himself, although he was not able to refloat the ship). Still existing.
3) MSN Groups
Driven by the success of MSN Messenger, this social network operated through the creating groups not so different from what Facebook might be today: messages, images, files, etc. could be posted on them, accessible only to members of those communities.
This social network was closed only 2 years later by Microsoft and replaced by Windows Live Groups (although MSN groups were not migrated to their successor, but to a non-Microsoft social network: Multiply). Along with Messenger, an example of the social train that Microsoft missed.
In 2007, Badoo was only one year old, and your proposal will sound familiar to us: the user chose between people geographically close to him, and decided (based on what was presented in his personal profile) whether he liked them or not and, if the feeling was mutual, the social network put them in contact.
It came ahead of time (before smartphones, let’s go) and when Tinder landed, with a more explicit proposal of the type of ‘friendship’ sought, he was left with the leadership of that type of networks. Badoo, however, still exists as an app and maintains the type.
Being fully available in Spanish allowed this social network born in 2003 will reign in the Spanish-speaking world around 2005 (where it concentrated most of its 70 million users at the time).
He was able to hold his own against MySpace but, like his rival, he would bite the dust after the rise of Facebook, without much use in its attempt to convert itself into a social gaming platform. It still exists, however, and proclaims itself as “The social network to meet new people :)”.
Places 6-10 of the TOP
6) Tuenti: He was born in Spain in 2006 and quickly reaped great success among the twentysomethings of our country, managing to harvest up to 15 million active users and becoming ‘the Spanish Facebook’. But it was a flower of a day: When that generation matured, they migrated to Facebook, and failed to connect with the youngest. Telefónica bought it, closed the social network and turned the brand into an MVNO.
7) I drink: Comscore information published by El País in 2007 includes a strange piece of information: a social network called ‘Dada’ in 7th place, of which we have found nothing. From the context, we understand that it is a reference to Bebo, a social network that tried to compete with MySpace right in its most successful stage and that did not offer more novelty than its initial integration with Skype.
8) Facebook: Surprising eighth place for this platform born in 2004 and which, since 2008, would become the reference social network both in Spain and in the rest of the world.
9) Xing: Professional social network of German origin, its success in Spain preceded that of Linkedin (although both networks were born at the same time, in 2003). It came to have an office in Spain, but ended up being swept away by its competitor.
10) nVivo.es: Tuenti was not the only social network of Spanish origin in the Top. Its creator defined nVivo as “a social network for lovers of live music […] in which both artists, promoters and fans publish the details of their concerts. “Wegow bought and absorbed it 3 years ago.
Via | @InternetMolaba
Image | Mark Skipper