We can change the platform on which habitual social interactions take place but not the inherent nature of them and for this we can conclude that social psychology can be applied with some success. to social networks.
The use of strategies of a psychological nature is an attempt to “naturalize” relationships in a virtual medium such as the internet. It is true that there are barriers and their own characteristics that alter the equation, but the base will always be present. In other words, let’s do what we do behind the screens people will still be.
When a company starts in these virtual networks, it can confuse its strategy by directing it to a directly commercial objective, forgetting that they are within a social environment very different from the classic media and acting in a mechanical and distant way. Therefore we are going to consider the application of some points of social psychology to virtual networks that may be able to serve as advice on this matter.
CLUBHOUSE THE SOCIAL NETWORK of VOICE messages What is how to enter and how to use it
First: generate psychological debts
Generating this type of debt on the networks will help us to position our brand as users experience a positive charge compared to what they feel the need to reciprocate.
This is achieved through contests, raffles, offering public aid services, providing information, solving problems, supporting social causes, etc … as we see it is not only about giving gifts but about show us decisive and close.
Second: adapt to the medium
Get involved in the virtual tool by acting according to their social uses it will accompany the image of the brand and place it next to “the popular ones” especially when it takes advantage of the big “waves” or popular topics on the web.
If we are in a network we have to know how to move naturally through it and this also means adopting its language and using appropriate communication for its users.
You cannot enter a social network by implementing a way of acting because it is neither natural nor can it be understood by its users. On Twitter, for example, not only can it be good to follow who follows you but also other users because it not only generates psychological debt but also shows us how an active profile.
Third: meet the exclusivity criteria
To increase the “attractiveness” of a profile we can provide benefits since this fact makes the followers feel rewarded and specials. These rewards can be in the form of information, services, discounts, contests …
Word of mouth can be an ally in the face of this type of strategy as long as the benefits are attractive enough but in any case the mere expectation can help us add followers.
When a community has this type of characteristics, the bond with the people who belong to it increases, but be careful with the acquired rights … it is better to create small campaigns that are temporarily limited but with good rotation or we will achieve that it is no longer seen as an extra but What one base.
Fourth: use the principle of authority
Although we are in a social network we have to show ourselves secure our communications especially when it comes to our products or services.
In these cases, you have to act seriously and professionally, giving answers and showing control over the situation. Authority can be linked to commitment and therefore to keep our word.
If we do not act in this way, we can lose the trust of our clients or at least discredit our strategy on social networks.
In Genbeta Social Media | Social networks as elements that evolve the market: bee customers, Take the comments from your website or blog to social networks and gain followers in the Social Media strategy, 2.0 customers and their value for the company Image | Egorick