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Google ends paid channels on YouTube and bets on sponsorships

26 mayo, 2021

In mid-2013, Google introduced paid channels on YouTube. Now, through a statement, they affirm that they will suspend this type of content from December 1.

YouTube clarifies that From November 1, users of the platform will not receive any charge that comes from existing paid subscriptions. Starting December 1, all paid content will automatically appear as private:

  • Starting September 19, 2017, you won’t be able to create paid content on YouTube, and new viewers won’t be able to pay to subscribe to content from creators. On the other hand, all your current paid channels or videos will continue to appear until December 1, 2017.
  • On November 1, 2017, we will stop charging viewers for paid subscriptions they have purchased. We will take care to inform you of these changes by email one month before we deactivate the payment channels.
  • On December 1, 2017, all paid videos will automatically become private. You will have full control to decide if you want to leave them like this or make them public as free videos. We will not remove the videos that users have purchased, so that they can access them until December 1, 2022, as indicated in the purchase conditions. However, they will not be able to access the ones they have rented.

As we can see, creators will be able to decide whether to make those videos public or leave them private. Videos purchased individually They will not be removed, although YouTube will maintain access until December 1, 2022. These changes do not affect YouTube Red Originals or movies and series purchased on Google Play.

In this way, the platform seeks to expand its sponsorship model, as they recently announced that would open the doors of YouTube Gaming to more creators. With this system, fans can support their favorite channels through a monthly subscription of $ 4.99.

They can also support them buying exclusive channel content and they will also receive a series of bonuses, such as emojis and badges. Here’s an example of custom emojis:

This joins the Super Chats, a feature presented at the beginning of the year. Thanks to this option, we can pay for our message to appear highlighted during a streaming, thus attracting the attention of our favorite YouTubers.

As we see, many important changes in a very few months. A few weeks ago it presented, for the first time in its history, a renewed logo and also launched a much cleaner design.

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