In just two years, TikTok has become the fashionable app. It may not sound familiar to you, but it is the most downloaded application in the United States and is among the top five in much of Europe. As a sign of its unstoppable growth, if in February 2018 it had 66 million daily active users, the figure reached 130 million in October of the same year. Dedicated to an adolescent audience, its center of action is the short videos that barely exceed 20 seconds. Do you want to know her more closely? We explain how TikTok works.
The app, available on iOS and Android, managed to outperform apps like Facebook, Instagram, YouTube and Snapchat in download numbers last year. But, logically, it is not born out of nowhere. It is work of the Chinese startup Bytedance, which bought Musical.ly (very similar to TikTok) for $ 1 billion in November 2017. In August 2018, the company decided to merge Musical with DouYin, the original Chinese version of TikTok, to make the big leap.
15-second videos with effects
Perhaps precisely because of the merger of both platforms, TikTok is a clone of Musical.ly. Its growth is summarized in two keys: short videos and complete and easy editing. Is that the key to your success? Probably, since while in other applications it is more limited, here the possibilities of editing any video are almost infinite and more elaborate without having to have previous knowledge to do so.
The videos last less than a minute, although the truth is that most barely exceed 15 seconds and the theme is eminently musical. But not on a professional level, far from it. Here people records herself dancing or recording in playback and uploads it to the network.
Starting to record is easy, as well as entering the app and pressing the red button highlighted with the camera icon that is on the same main screen. When you give it, the camera will open and the option to add sound, effects or load other images, which you can also add later between shots when you are editing the video. And this is precisely another of the keys to TikTok, you can record in several takes since you will only do it when you press the button for it.
Before recording, you will be able to choose between the different options displayed in the sidebar for the camera. There you can choose between the front or rear camera, activate the flash, activate the automatic video stop or apply the beauty mode.
When you have all the shots recorded, it’s time to edit. Here you will find all kinds of filters and effects to add in the different takes you have recorded. You will find them by clicking on the “Effects” icon in the lower area next to the record button. When you click, the tab of effects grouped into different subgroups such as trends, filters, animals or zodiac will open.
Once you apply the corresponding effect to your video, it is time for the stickers, which you will see if you click on the emoji in the lower area: when you do, you will see all kinds of stickers and emojis for you to add them to your video.
Clever? You can now publish your video. To do this, you just have to click on the “Next” button and it will take you to the publication screen. There you can title your clip, name friends and put the hashtags that you consider.
Sharing, likes and internal chat
If instead of recording, you want to watch videos, nothing is easier than entering the app and, from the same main screen, you can start viewing the most popular clips, being able to move up or down to change videos. The videos are played in full screen with a series of icons in the sidebar to leave comments, share or like the publication.
Like any other social network, here you can also use the search engine, which will allow you to perform searches by users, sounds or hashtags to find videos according to your interests. All this without forgetting the chat to be able to send messages to other users or the personal profile from where you can edit your own data. It also allows users to comment and rate the videos on the platform, in addition to following the creators of the videos.
Artificial intelligence is another of the secrets of success from TikTok. Thanks to it, the app recognizes the user’s preferred themes and offers videos related to them. This also guarantees permanence on the platform, which in China reaches 31 minutes a day.