Almost a year ago, Google announced that it would integrate an ad blocker into its browser. Today is the indicated day and, through an update, Google Chrome users will be able to activate this option and avoid certain advertising while browsing.
One might think that it is somewhat ironic that Google is dedicated to blocking Internet advertising when it generates so much money with this business. Through an entry on the company’s blog, they make it clear that it is not a blocker like AdBlock (or similar), but a filter to prevent some pages from abusing with some type of intrusive advertising.
What ads will Google Chrome block
The Google Chrome update affects both desktop and mobile users. As we said, do not confuse this functionality with AdBlock, since it will only affect those advertising that do not meet the requirements of the ‘Better Ads Experience Program’.
In the entry published by Google, they state the 12 types of ads that will automatically block. As we can see in the table that appears below, you will not see more videos with automatic sound reproduction, they will end with pop-ups, ads that cover the entire screen with a countdown, animated ads or ads that keep appearing when you scroll .
It is striking that the rules are much stricter on the mobile version than on the desktop. Once Google has identified one of these situations, they will show the following notice notifying that a block has been made:
Google will evaluate each page and see how many standards they meet, classifying them into three groups: Passing, Warning, or Failing. The first means that there are no problems and it has passed in analysis, the second that it has a warning and the third that it has been suspended.
Later inform administrators about the changes they need to make and they will offer them the possibility to eliminate them. Those responsible for the page can access these evaluations in the Ad Experience Report API and request that their websites be evaluated.
How to activate Chrome’s ad blocker
Once we have updated Google Chrome, if we want to activate the ad blocker we will simply have to run the browser and select Settings.
At the bottom of the Settings menu we will find Advanced configuration. We click and go down to the section Privacy & Security. There we will have to enter Content Settings.
We go down to the option Advertisements and upon entering we will see the following menu:
As we see, you just have to activate the button that says “Blocked on websites that usually show invasive ads” (option that appears as “recommended”) and thus allow Chrome not to show you this type of advertising.
As for the mobile version, we must go to Settings> Site settings> Ads and uncheck the option. Although you do not have to touch anything since in Chrome Beta 65 it is also activated by default.
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