LOLiTO Fdez is one of the streamers of the most important electronic sports in Spain and Latin America, with almost two million followers on Twitch and almost six million on YouTube, having grown enormously thanks to the ‘Fortnite’ phenomenon. Last night he made an announcement of impact in the sector of streamers, and is that From today on, his live shows will be on Facebook Gaming., Facebook’s video game streaming platform, launched last year.
Facebook Gaming has been making good bets with esports, like renewing with ESL, and With the incorporation of LOLITO they will try to make all the followers they had in Twich and on YouTube now follow their contents on this young platform.
Beyond the particular case of LOLITO, what this platform “jump” shows is that the “streaming war” between Netflix, HBO, Amazon Prime Video, Apple TV + and Disney + is not the only one in which we as users are immersed. In the world of youtubers Y streamers In electronic sports, another battle is taking place where platforms are using all their resources to grow and compete.
This is the fight to have the best streamers on each platform
In the height of summer, ‘Ninja’, one of the world’s best-known streamers, announced that he was leaving Twitch to move to Mixer, Microsoft’s video game streaming platform. The change, also in that case, occurred exclusively. That is to say, that from the transition the live ones would only go in Mixer, which stands out for its easy integration with Xbox One and the gaming from PC in Windows 10. In just five days he reached a million followers in your new home.
– Bryce Blum (@esportslaw) August 2, 2019
One of the responses to that movement came recently, with the streamer Spanish David Cánovas, better known as’TheGrefg‘. Until now he had moved on platforms such as YouTube Gaming or Mixer, and announced that he was going to Twitch, in what for him it was “A new age“.
A new age,
💜 https://t.co/hWQuFo0UxU pic.twitter.com/To4RslPYut
– Grefg =) (@TheGrefgYT) October 12, 2019
What these changes show is a fierce competition between platforms. Technically, being in one or the other will offer advantages and disadvantages to users and streamersBut the reality is that moving like this responds, like athletes, to economic reasons.
If Netflix, Apple or HBO are turning to names like Steven Spielberg or Martin Scorsese to produce content that they trust in the coming war, Broadcast platforms are hiring stars in the esports arena, which attract thousands of users to spend a lot of time on them. Above all, when transitioning to the public it only means opening a new user account and installing an application.
For Amazon with Twitch, Microsoft with Mixer, Google with YouTube Gaming or Facebook with Facebook Gaming, this is a new war to wage while they are still in time, before what happened in the dry video happens, where YouTube is a monopoly from which if you escape you lose all visibility and business.