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Meme virality propels 1977 song to ‘Billboard’ rock chart

27 mayo, 2021

We should never underestimate the power of a meme.. Tell the user if not @bottledfleet from Twitter, who has achieved with a tweet made up of a couple of phrases and an edited video to raise a mythical rock song from the late seventies to number 14 on the Hot Rock Songs list of Billboard.

The meme in question follows the structure of many others: a quote, a response to it, and an image that reinforces the response.

In this case the quote read “Fleetwood Mac’s music is so boring you can’t even dance to it” and the reply, preceded by “I, an intellectual”, was a 38 second video in which a dancer is seen from what appears to be a cheer squad dancing supposedly one of the greatest hits of the musical group, Dreams, number 1 on the Billboard Hot 100 in June 1977.

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The downloads of Dreams are up 36%

Fleetwood Mac Mick Fleetwood 7

The list in which he has entered with such force, from the week of April 7, consists of about fifty rock music themes selected using a methodology that takes into account digital downloads, playback in all formats and music on demand services.

As reported Billboard citing data from Nielsen Music, the widespread from the tweet published on March 22 and others that made reference to it have helped digital downloads of Dreams have increased by 36% in the last week of follow-up. The song has also accumulated 1.9 million views on demand, an increase of 24%.

From the resurgence of the Fleetwood Mac song thanks to the tweet, which this Wednesday exceeds 130,000 retweets and 310,000 I like you, the album of which it is part has also benefited, Rumors. The album, from 1977, jumps from position 21 to 13 on Top Rock Albums thanks to a 12% increase in popularity. The same group returned to the present a few years ago, in 2009, when the theme The Chain used in the soundtrack of Guardians of the Galaxy 2 it became popular again more than three decades after its release.

Image | WWThaler – H. Weber, Hildesheim (CC BY-SA 3.0) In Genbeta | “I paid $ 300 to enter and I have already won three times more”: This is what retweet groups are like in which teenagers earn thousands of dollars