This week it is deployed globally a new functionality of Facebook Messenger, Watch Together. This feature that comes through Messenger and Messenger Rooms for iOS and Android is intended to allow the shared enjoyment of Facebook Watch videos with friends and family.
In the instant messaging application directly linked to Facebook more than 150 million video calls are made every day and 200 million videos are sent. Some numbers that justify, for the company, the lighting of this function so that virtual meetings with other people resemble a little more to the real ones, offering the possibility of viewing audiovisual material together.
We have created Watch Together to make meeting with friends and loved ones as close to the face-to-face experience as possible. “
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“We created Watch Together to make meeting with friends and loved ones as close to the face-to-face experience as possible. Whether it’s watching a viral video, movie, sporting highlight, makeup tutorial, or original Facebook Watch content. , this feature allows you to see your friends’ reactions at the same time. “
A basic functionality, the one offered by Watch Together, which will not be the only one because from Menlo Park promise more options in the future. In fact, from Facebook they not only think that this feature can be used for what has been said, but also as a promotional tool for content creators.
We can watch videos with up to eight people in a Messenger video call and up to 50 people in the room
They take as an example the personal trainer Melissa Alcantara, with whom they have partnered, and who has created a series of fitness videos that allow users to “exercise virtually with your friends and motivate each other to achieve your goals”. A practice that motivates, as they point out.
In order to use Watch Together You just have to start a video call in Messenger or create a room, swipe up to access the service menu and finally select the Watch Together option. From then on we can select a suggested video or choose a category like TV and movies, Viewed or uploaded, although we can also search for videos. We can watch videos with up to eight people in a Messenger video call and up to 50 people in the room.
Video-on-demand platforms such as Prime Video already incorporate similar options and third-party creations also allow these to be carried out. joint viewings with content from Netflix or YouTube.