Yesterday there was one of the movie events of the decade. After 21 films, the Marvel Cinematic Universe has reached its culmination in ‘Avengers: Endgame’, and there are many people who have already been able to delight in the three hours of duration that the fight against Thanos lasts. Google wanted to join the premiere by placing the Infinity Gauntlet in the description box that appears in searches when searching for “Thanos” or “Infinity Gauntlet”, but the best thing is that it has a function, and when you click on it you can will execute the already mythical click of the end of ‘Avengers: Infinity War’.
Instead of what happens in the penultimate movie of The Avengers, which precedes ‘Avengers: Endgame’ and that eliminates half of the life present in the entire universe, when we click and click with the Gauntlet of the Infinite, half of Google search results will disappear, including disintegration of the results (“Mr. Stark, I’m not feeling well. I don’t want to go, Mr. Stark.”)
– José Román (Manz) (@Manz) April 26, 2019
Everything is, of course, fiction
The most curious thing is that when it is executed, Not only are search results erased graphically with the fading effect that has become so famous on the Internet and has become a meme on social networks, but the click also has an effect on the number of results that Google says they have found on the term.
Of course, everything is just a nod to the thousands of fans of the Marvel Cinematic Universe who these days will be searching on the greatest villain of the saga to date, as well as on the gem-bearing “accessory”. In that sense, everything is fiction and neither the results disappear from future searches, nor do they have an effect on the second page of Google, that place on the other hand increasingly unknown to the Internet.
Giving so much prominence to Thanos’ snap highlights the historical moment we are facing in the cinema, and Google knows it. You may not be the only company to take action around the movie. If we remember, for example Spotify introduced the fact that the playback bars became lightsabers when listening to songs related to the ‘Star Wars’ saga. By the way, beware of spoilers on the Internet about ‘Avengers: Endgame’, as it has been completely leaked on torrent.