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The moderators of the Xiaomi forum in Spain resign en bloc due to the brand’s ‘very aggressive marketing’

26 mayo, 2021

The Xiaomi user community in Spain has lost the team of moderators that administered the forum. As this team has published in its farewell letter, the resignation occurs because the moderators disagree with how Xiaomi is managing marketing in the community. My Community Spain is currently looking for new moderators.

The community around Xiaomi and its MIUI custom layer is large and very active, not in vain the brand and users have always been characterized by maintaining fluid communication. With official forums open in some countries where it operates, Xiaomi also maintains one in Spain, a country where the brand became a leader in the distribution of smartphones during the first quarter of 2020. That is why the news that we have found in the Spanish community is so surprising: the group of moderators has completely resigned for not agreeing with Xiaomi’s policy.

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The Mi Community Spain Staff resigns together

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A forum of the volume that Xiaomi has in Spain requires a set of moderators attentive at all times to what is written to resolve doubts, guide users to the corresponding threads and eliminate comments not suitable for the community. It was precisely in one of those threads where the team of moderators published their farewell letter after the resignation en bloc. In the letter they openly communicate their decision and also the reasons: the old ‘staff’ does not agree with Xiaomi’s strategy in the user community.

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As reflected in the letter from the team of moderators, written by the president of the Mi Fan Club of Spain and ‘super moderator’ of the Spanish Mi Community, the resignation of the team is caused by the aggressive marketing that Xiaomi projects on community users. In the words of the moderators,

This decision is due to the change in local policies of Xiaomi Spain, with a commitment to a very aggressive marketing in which the original and local content of the Mi Fan is not valued and how the Mi Fans are increasingly being displaced more and more until to a point that we are not important to the brand“.

The former team of Mi Community Spain has resigned on its own initiative and without the brand having expelled its members. Given the resignation of the moderators, the community is looking for a new team with which to administer the Spanish forum, as has been communicated in the forum.

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We have contacted Xiaomi Spain to find out the company’s assessments regarding the resignation of the team of community moderators. As soon as we have more information we will update this article.

More information | My Community Spain