Spotify qualifies 2020 as the year of the podcast. In Spain alone, the increase in consumption of this format has grown by 39% compared to 2019. More than 3 million people have joined the world of listening to podcasts on the platform once limited only to music.
These data, obtained exclusively by Genbeta, give a good account of the successful commitment of this European company – with large and ambitious productions included for markets such as Spanish – for a format that finally seems to have gotten off the ground and go beyond certain niches.
More than 3 million people have joined the world of podcast listening in Spain
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2020 for Spotify podcasts
Currently, and always being aware that we rely on data limited to a single platform, podcasts do not have a clear age.
According to statistics from Spotify, the majority of people who have started listening to podcasts this year have been the ones who are between 18 and 24 years old, followed by the groups that comprise those between 35 and 44 and between 45 and 54 years old.
On the other hand, the podcasts that these new listeners have listened to the most in a year as atypical as the one we have and continue to live They are, starting with the most listened to, Understand your mind, Nobody knows anything, Meditations to connect with the inner guide, Meditated and History of Spain for selectivity.
In Spain, the success of podcasts dedicated to meditation stands out, a trend that is not reflected internationally
Three podcasts of this top 5 are related to meditation, this being a trend in the Spanish market that does not coincide with global data offered by Spotify, which designates topics such as music, culture and society, comedy, health and lifestyle, or art and entertainment as the most listened to categories.
Several of these productions coincide with the list of the most listened to podcasts in Spain in 2020 What are they:
- Nobody knows anything
- Understand your mind
- Modern life
- Meditations to connect with the inner guide.
‘Nobody Knows Nothing’ is the most listened to podcast in Spain in 2020 and ‘The Joe Rogan Experience’ the most listened to in the world
In the world, the most listened to podcasts this year they have been:
- The Joe Rogan Experience
- TED Talks Daily
- The Daily
- The Michelle Obama Podcast
- Call her daddy.
Returning to Spain, the most listened to genres are education, lifestyle and health, comedy, society and culture; and arts and entertainment. At the global level, it also leads the educational theme, followed by society and culture, comedy, lifestyle and health and, finally, art and entertainment.
Spotify has also detected that the preferred time of Spanish listeners to listen to podcasts is the night, followed by the first thing in the morning. The car is also one of the favorite places to listen to this format and the five most listened to podcasts in Spain in this place have been Nobody knows anything, Modern life, Understand your mind, The Wild Project Y It’s Federico’s Morning.