Saltar al contenido

this is how the battle of streaming music currently looks

27 mayo, 2021

Although there are many competitors in the streaming music market today, Spotify is still the absolute leader at the moment, and not only do they continue to gain users and paying subscribers, but for the first time in their history they have been profitable, at least for one fiscal quarter.

Spotify already has a total of 207 million users, and of those, 96 million are Spotify Premium subscribers, almost double that of Apple Music, which reached 50 million paying subscribers (56 million users in total if we add those who are in a free trial period) and which has long emerged as its main competitor.

How is YouTube Premium, is it worth paying for it or changing if you already pay for something like Spotify?

27 SPOTIFY TRICKS – Control all your MUSIC like nobody else!

Spotify and Apple Music versus the rest

Spotify Apple Music

In Spotify they expected to end the year with 100 million paying users and have only fallen short by four million. During the last quarter of 2018, 87 to 96 million premium subscribers and 191 to 207 million total users.

Spotify’s numbers continue to lead it, and the one who follows it most closely is undoubtedly Apple Music. No other service comes close to amassing that many paying subscribers. Apple’s service is growing at an unbridled rate and reached 50 million paying users in just three years of existence.

Spotify grows in users but loses in revenue per user

However, Spotify’s user base is growing faster than its premium subscriber revenue, which has significantly lowered the average revenue per user.

Although in the last quarter of 2018 premium subscribers increased by 36% compared to the last quarter of 2017, premium revenue per user decreased from 6.20 euros in 2016 to 4.81 euros in 2018. A 22% reduction in just two years.

This is something that the company attributes to probationary periods and family plans. Spotify is being able to rapidly increase its subscriber base but to do so it has had to resort to deep discounts. Namely, its user base grows faster than the company is capable of monetizing.

Amazon Music

Amazon Music

Amazon Music can be divided into: the Amazon Music Unlimited that arrived in Spain at the end of 2017, a few months after its launch in the United States and for 9.99 euros per month gives access to 50 million songs. And, we also have Prime Music, a more limited catalog service that all Amazon Prime subscribers get.

The company told The Verge in early 2018 that Amazon Music had tens of millions of active users, and some data points to it being the third-largest company in the streaming music market, behind only Spotify and Apple Music. . After the launch of Music Unlimited subscriptions would have grown more than 100% in just six months.

Deezer

Deezer

Deezer is maybe one of the best located services despite not making too much noise. The platform has 14 million active users and is available in more than 180 countries. They have managed to convince 9 million users to pay for the service.

Tidal

Tidal

Tidal is another who has been trying to gain a foothold for a few years and usually without concrete objectives. The service has before been accused of inflating its statistics. With more than three years in the market they are still waiting for that great revolution that they imagined. They said they had 3 million users, but according to internal data it would actually have been only 1.2 million.

Musicwatch estimates that the platform currently has around 3 million users around the world, including those in testing. The same number of users they claimed to have in 2016, or the service lied about its numbers (something they vehemently deny), or its growth is completely stagnant.

YouTube Music / Premium

Youtube music

YouTube with its base of more than 1.5 billion users has not been able to fully capitalize when it comes to charging for music. In mid-2018 YouTube Red and Google Play Music merged into what we now know as YouTube Premium, to offer ad-free videos and streaming music.

YouTube Music can be hired for 9.99 euros per month, 2 euros less than YouTube Premium, if you want only the music. Up to now no public numbers on the number of subscriptions that the service has amassed, and the last we knew is that by 2016 they had only registered 1.5 million subscribers. That’s just 1% of your user base.

How is Spotify Premium, is it worth paying for it today?

What each one offers

The offer of most services is quite similar, both in prices and catalog, as well as in basic characteristics. Many times the user’s decision depends on more specific things, such as the interface, the behavior of the applications, the recommendation system, the offers in their country, and of course, the availability.

Amazon Music Unlimited

Apple Music

Spofity

Youtube music

Tidal

Deezer

Catalogue

50 million songs

45 million songs

More than 35 million songs

40 million songs

Over 40 million songs

40 million songs

Price

9.99 euros per month

9.99 euros per month

9.99 euros per month

9.99 euros per month

9.99 euros per month

9.99 euros per month

Family plan

14.99 euros per month (6 members)

14.99 euros per month (6 members)

14.99 euros per month (6 members)

14.99 euros per month (6 members)

50% discount for each new member

14.99 euros per month (6 members)

Music download / offline mode

Yes

Yes

Yes

Yes

Yes

Yes

Extra content

Not

Original series, documentaries

Podcasts, video shows

YouTube without ads if you pay YouTube Premium for 2 euros more

Music videos

Videos of some songs

Free mode

Not

Not

Yes, with advertising

Yes, with advertising

Not

Yes, with ads

Trial period

One month free

0.99 euros for a three-month trial

One month free

One month free

One month free

Not

Applications

Windows, Mac, iOS, Android, Web, Fire.

Windows, Mac, iOS, Android.

Windows, Mac, Linux, iOS, Android, Web, PS4.

iOS, Android, Web.

Windows, Mac, iOS, Android, Web.

Windows, Mac, iOS, Android, Web, Xbox One.