A little over a week ago we informed you of the “resurrection” of Canon AEDE, where we also added that some aggregators they were negotiating with the Spanish Center for Reprographic Rights or CEDRO. At the time we asked aggregators like Menéame, who told us that the proposed rate of 0.05044584 was totally unaffordable and that, with them at least, no one had contacted.
With whom was CEDRO negotiating, then? Well, apparently, it’s about UPDAY, a Samsung news aggregator exclusive for your mobile devices. Apparently, the German publishing conglomerate (owner of media such as Business Insider or Hobby Consolas magazine) is willing to pay it. But what exactly is Upday and how does it work?
UPDAY, content curation for Samsung users
The arrival of UPDAY was announced by Axel Springer and Samsung two years ago, planned as a project based on the development of a new digital medium for Korean company device users. This was not something new. We had already seen it with the Apple News case.
Before that, and as the publishing company explained, between the Koreans and them there had already been collaborations in the past in a timely manner. In them both companies exchanged their impressions, which finally resulted in the birth of this news aggregator.
What UPDAY intends is to offer its users exclusively is a access to selected content. This content would combine general information (contained in a category called “Need to Know”), selected by a local team, with information selected based on the user’s interests by an algorithm (grouped in a category called “Want to Know”).
These contents they will not feed only on Axel Springer, but will cover more than 200 media. It is more than likely that news from AEDE media will also be indexed, which would make sense if they want to offer many sources of information to the service that they will provide to users of Samsung terminals.
In February 2016, the arrival of UPDAY was announced exclusively for Samsung Galaxy S7 and S7 edge, where it was also announced that its official presentation would take place during the Mobile World Congress in 2016. It was not only a response to Apple’s project, but also to Google Play Newsstand, which was not affected by the closure of Google News .
From Axel Springer and Samsung they intend that this service is a standard of exclusivity and instantaneity, so that what Samsung contributes at a technological level, such as what Axel Springer contributes at an editorial level, can make UPDAY a reference application when it comes to users (those of Korean mobiles, at least) are informed .
Axel Springer and Samsung’s news service has already been running in six countries for a year. Now they are going to extend it to 14 more, including Spain. The German company has already made the decision to pay, which is currently leaving the rest of the aggregators in the air. For now, no one knows if this decision, taken unilaterally by the German publisher, is endangering the future of other similar media.
Why will UPDAY checkout?
Today in El Confidencial they revealed to us that Axel Springer is willing to pay the “Google fee”. With what objective? It can’t just be competing with established names like Menéame. What we do know is that the law has been dormant for two years, and now it is suddenly trying to come back in full force threatening to shut out some current aggregators (who, by the way, do not publish information from AEDE media).
However, Axel Springer does not want to pay the five cents that have been established as a tax for adding news, with which they are currently negotiating with CEDRO so that the amount is reduced. This raises another question: what is special about UPDAY and Axel Springer that publishers want to negotiate, compared to other companies with which, apparently, they do not consider it? Is it part of what the government hides about the AEDE canon?
The answer is much simpler and much less conspiracy. The Intellectual Property Law establishes that “the amount of the fees will be established in reasonable conditions“and taking into account criteria such as” the economic income obtained by the user from the commercial exploitation of the repertoire “.
If the publishing bodies happen to ask for the full amount of the fee, it is possible that the payment I spent years in litigation before they can think of starting to receive the compensation they request. And if they go through the courts, the courts are even more likely to agree with the aggregator, rather than with the groups of editors.
What is the easiest for all parties? Negotiate a rate that is affordable. In the case of Menéame, its CEO Daniel Seijo already said at the time that the rate was “totally unaffordable” for them, since the company’s annual turnover was multiplied by 20. The idea is not so much that the established limits are respected, as that those involved go through the box.
What is clear is that Axel Springer has left in a bad place your competitors opting to pay the “Google fee”. Until now the tax has remained dormant and no one has had to pay it (thanks in part to vetoing the content that comes from AEDE media), but with a company showing itself willing to pay, publishers already have a basis on which to start put pressure on the rest of the aggregators.
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