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What is Coub and why the main Spanish viners are migrating to it

27 mayo, 2021

I have always been fascinated by Russian development in all its aspects: photography, science, astronomy and now also in applications. In a country where VK is sweeping against Facebook and Twitter, it is normal for alternatives to such specific services as Vine to appear.

Coub is the Russian answer to Vine, but the most surprising thing is that they have the same life span. You probably haven’t heard of it, but leading Spanish ex-viners have decided to give it a go, in what appears to be a sharp bout of homelessness.

Vine was created in June 2012 by Dom Hofmann and Rus YusuPov. At the end of that same year, Twitter took over the platform, and it was officially launched in January 2013. It was a before and after for many personalities who now accumulate followers on other social networks. Everything has an end, and Vine closed its doors for good on January 17 of this year.

Some viners they claimed that “he had been dead for a few months”, and from that moment on many began to consider the idea of ​​migrating to Coub. This Russian platform takes its name from ‘Cobb’, the protagonist of ‘Inception’.

It was also founded in 2012, but we had to wait until December 2013 to see the iOS app. Isaac F. Corrales, one of the viners best known, assures that “when Vine died, Coub ran as a surrogateAnyway, the approach at the time seemed different:

“We were all obsessed with migrating to Instagram.”

Missing Vine

It is striking that these days we are living a exodus of ex-viners to Coub, and Isaac points to @DanielFez as responsible for this mass return. Despite being in operation for several years, it is far from perfect. He believes that Vine’s 1: 1 videos were much more aesthetic and the six-second limitation (on Coub you have 10) required you to be more creative:

Also, Isaac believes that the design of the app “is quite poor” and misses the integration with Twitter. Adrián Justel (@ChupyKusa) and Diego Gil Hernández (algopasacondiego) also acknowledge that they have only been using it for several days.

Among the shortcomings they comment, they regret that “almost nobody knows Coub” and that there is no possibility of commenting on the publications: “that communicative part with the followers is missing,” says Diego.

Adrián thinks that this is precisely one of his potentials: “as almost no one knows him, people are not tied to creating quality content for his 200,000 followers. There is a certain freedom for creation that means that videos are being published with a style very similar to that of the first vines “.

Currently, Coub does not offer any system of partnership with the creators, although advertising is shown on the platform. Adrián does not think it is a big problem, since “usually with partners, creators usually earn little. The salaries always come from advertising.”

Why do you keep hooking this format?

Getting inspired In the main functionalities of Snapchat, Instagram has been growing unstoppably. Videos also loop, so one might wonder why choose an “unknown” social network over one that already has a huge community.

Diego believes “there is a saturation of content on Instagram”, and Coub is a “very practical application to search this type of publications”. For Adrián, the key is still duration:

“Creating 10-second content is easy and affordable for everyone.”

Isaac also points to this aspect as a winning point: “the loop makes the first time you see it and the second it makes you more funny. The trick is to end the joke at the last moment, even cutting off the last word, you’ll want to see it again to get to that moment. ”

The question now is how long it will last

Vine was a strong application, “backed” by Twitter, and yet it ended up being forgotten in just a few years. One might think that Coub, being practically identical, will end the same way.

Isaac believes that it will be “something temporary”, and Diego assures that he is experiencing a very big growth. Obviously, the weight is on their shoulders right now, as they are the ones leading this return to the microvideos in loop.

To give us an idea, Isaac has amassed almost 1,500 followers in one day, a figure quite far from the 42,000 followers he has on Twitter or the 52,000 he has on Instagram. These figures are still far from the 85,000 followers he had on his Vine account.

What is clear is that the Vine community is back, although it has a different name: “viners WhatsApp groups are back up and runningThere is a very good atmosphere and the desire to do bullshit again. “Isaac sums it up perfectly with that phrase. Overnight, Coub has been in the spotlight again. Now it’s up to them to stop being relevant in the same way.

If you dare to try it, it is best to install the application for Android or iOS.

On Magnet | And Twitter killed humor: the end of Vine, explained by those who made it great