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why do you bet on audio and it is so different from the others

26 mayo, 2021

When the whole world was facing the first stakes of the pandemic, a new social network that these days is giving a lot to talk about saw the light. Club House, only available for iOS devices, was released in March 2020 with the goal of building a “more human” experience.

A new platform focused on audio that, despite having given rise to talk at its launch, is during these last days of January when you are registering a significant barrage of users. The invitations to join, because at the moment it is not open to all, are a precious commodity for the early adopters. Although there is a promise to open up to everyone throughout this year.

Clubhouse is a social network where conversations are sent live and direct. No text, only the voice of those who speak and the ear of those who listen

A social network devoted to audio

Clubhouse, which has a minimal web page with practically no information about its nature, is a voice-centric social network. In the audio. Platforms like Twitter have already approached him in different ways (one of them, Space, is quite similar to Clubhouse) and podcasts, pure voice, are experiencing a second youth.

To get a better idea, let’s think it’s like a big bar full of tables and benches. One of those places, in the style of traditional German breweries, where you sit where you can or where you are left. Everyone, in one way or another, is with everyone.

Clubhouse is the equivalent of those German breweries with tables and benches in which everyone is with everyone and, at the same time, dozens of conversations are going on.

At the tables there are dozens of groups of people gathered and, in each one of them, their components talk to each other about one topic or about many. You can attend the conversation, if you approach them, and you can even participate, if they give you the opportunity. Something similar happens in the Clubhouse.

When you open the application, what you find are rooms in which several people are speaking, generally, in a relaxed way. Between friends. To all those rooms –rooms in Clubhouse— you can come in and listen, like a listener, as you would by watching and listening in a stream from Twitch, for example. But you can also try to take sides by intervening if he lets you.

To do so, as in many video conferencing applications, we must raise our hand virtually. A function of the application allows us to express our intention to participate to those in charge of the room and, if they consider it appropriate, they can give us the opportunity to do so.

Of course, anyone can also create their own room.

“It is a place to meet friends and new people from all over the world, to tell stories, ask questions, debate, learn and have impromptu conversations on thousands of different topics.”They explain from the platform on their blog. From a handful of people, including some celebrities such as Oprah Winfrey, Chris Rock, Jared Leto or Felicia Horowitz, who started using the platform in its first months of life, has passed to the two million people around the world who in recent weeks have joined Clubhouse to speak and all that that implies.

Two million people from around the world have joined the platform in recent weeks creating some problems in an infrastructure that was not prepared

In this fashionable social network, scientific advances related to rare diseases are discussed, philosophy is discussed, meditation is learned, the daily life of design professionals is discussed, the results of the latest sports competitions are reviewed and even sings opera. Everything or almost everything that can be done with the voice has a place.

He was born, the founders tell it, when in the fall of 2019 both met again after past adventures through a job that one of them was doing to help his daughter, who suffers from a rare genetic disease. “That reconnection eventually led us to come together to work together.”, they remember.

And if someone wonders what happens to conversations after they happen, the answer is this: nothing. The dialogues are not recorded to be saved nor are they transcribed into texts. The conversations disappear just like a conversation in real life, although only in the case of an infringement of the conditions of use the audios would be kept so that they can be investigated, it is noted in their privacy policies.

Clubhouse for everyone throughout 2021

Clubhouse promotional image about the new year.

The objective of the Clubhouse managers is open the platform for everyone throughout this new year. “With that goal in mind for 2021, we have secured a new round of funding, led by Andrew Chen [ex de Uber] in a16z, which also led our Series A “, they explain. With him, they accumulate more than 180 investors between the largest and the smallest.

Among other plans, they announce that they will soon get to work on an Android application, on options to offer an experience by location, on expanding the infrastructure that is already beginning to suffer the effects of success, improving the discovery of rooms and, importantly, invest in creators.

Content creators will be able to monetize their conversations in Clubhouse by receiving direct payments from followers through subscriptions or one-off donations.

Aware of what content creators mean for platforms such as Twitch or YouTube, Clubhouse qualifies them as “the soul” of the platform and they plan to launch the first tests to allow direct payments in the coming months. through small functions donations or subscriptions.

From Clubhouse they have also recalled in recent days their intention to improve the tools to detect abuse. In recent months, the application has been involved in different controversies in the United States, such as anti-Semitic comments or attacks on a journalist. Reasons for which a more effective moderation has been demanded.

We will see how this new platform continues and if it manages to gain a foothold. For now, to access it, we can join the waiting list or ask someone who is already inside to send us an invitation.