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You can now try the Chrome ad blocker, this is how it works

26 mayo, 2021

In April we learned how Google would seek to be a judge and a party in online advertising by integrating its own ad blocker in Chrome. Although it seems strange that a company whose large part of its income comes precisely from selling advertising, the truth is that everything in the end is part of a plan in which they themselves will benefit and at the same time try to stop tools like Adblock.

Although the integrated ad blocker in Chrome it still does not reach the stable versions of the browser, not even the beta or the development version, it has reached Chrome Canary.

This is the version of Google’s browser that is updated almost daily, it is released almost immediately that it is finished with the code it finds, so users can try everything new as long as they are willing to take the risks of its possible instability.

The good news is that Chrome Canary can be run as a completely independent instance of the stable version of Chrome, and you can use both browsers simultaneously. If you want to try the ad blocker that has just arrived, we explain how to do it.

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How to activate Chrome’s ad blocker

Once you’ve installed Chrome Canary, run your browser and click the menu button to the right of the address bar, and then select Setting.

Chrome Canary Advanced Settings

Scroll down to the bottom of the page and select the option Advanced configuration. Go down the sea of ​​options Privacy & Security until you find something that says Content settings. Click there.

Chrome Ad Blocker

Browse until you find the option Advertisements and click on it.

Google Chrome Ad Blocker

Now you just have to check the button Permitted and close the settings.

What blocks

In theory Chrome’s ad blocker is only going to deal with websites that often display invasive ads. This includes: videos that play automatically with sound, pop-up windows, pop-ups that cover up the content of an entire website until a counter expires, and giant ads that cover the page even when we scroll.

Never expect an AdSense ad to be blocked, all Google advertising will remain visible, regardless of whether a website has an infinity of these banners.

Chrome No Block Ads Google Chrome without ad blocker
Chrome Blocking Ads Google Chrome with ad blocker

In the screenshots above you can see the difference between a website seen with Chrome without the active ad blocker and another with the active blocker. In the second picture Chrome has gotten rid of the ads that appear at the bottom of the page and they follow you even when you scroll, but the top banner remains.

Chrome Without Blocker With the ad blocker, only the video ad disappears

For videos that play automatically, don’t expect everyone to be blocked, at least in this version. In the example above, this is an ad, and in effect, Chrome’s blocker removes it when you activate it. But, for example, video players like CNET’s that appear in the corner, were not blocked by Chrome.

Videos With Autoplay Autoplay video not sanctioned by Chrome’s ad blocker

Remember also that this is a function only implemented in Canary, which means that it is “in the bones”, but it is a look at what will probably end up being Chrome’s ad blocker very soon, when it is done. polished.

In Genbeta | If you use Chrome and want to change browsers, Opera is perhaps your best option