It seems that the buttons to indicate that you like something on social networks and other platforms do not quite work as their creators would like. After Twitter, which is considering eliminating the ‘I like’, or at least modifying its behavior, comes YouTube, which with the discredit suffered by the public for its’ YouTube Rewind 2018 ‘, works to control the’ mobs of dislike ‘, in relation to organized groups whose objective is to sink the numbers of a video.
As Tom Leung, director of product management at YouTube, has told in a video, and whose statements The Verge collects, the company is planning to experiment with how to deal with the problem, although for now, “it is being debated softly.” One option is that youtubers manually hide the ratings. However, it is not a gesture that many users like, and on the other hand, removes visibility from videos that have been highly valued positively.
Another option they handle is add steps to assess that you don’t like something. Instead of making it as easy as clicking the button, a drop-down could ask why you do not like the video you are evaluating, something that would force you to take a step that could already stop many, out of simple laziness. The good part is that it would make the user have to explain himself (although he could give a banal reason), and the creator could better know why he does not like it (if he is rational).
Eliminate the ‘I don’t like it’, a radical option to eliminate its use as a weapon
Since the beginning of Facebook, there has been a lot of speculation about the arrival of the ‘I don’t like’ button, but the reality is that the company ended up including a pack of reactions instead of that bomb. And it seems that it was a good decision, seeing how it is used on YouTube.
In that sense, for Leung another option is to remove the ‘I don’t like it’ completely, but it is not “so democratic”, according to the high position, to which he adds that “not all the ‘I don’t like it’ are from mobs of I don’t like it.
A reaction from the youtubers has been request that a video can only be negatively rated if a certain percentage of the total video has been viewed. It is not that you cannot vote, it is that the vote would not be shown until the user has reached 25% or 50% of the total duration of the video.
Likes don’t work well in many cases either
The opposite case to YouTube is Twitter, as we mentioned at the beginning. Jack Dorsey’s social network allowed you to retweet or bookmark, and he changed this option to heart and ‘Like’ to increase user interaction.
The reality is that, in part, the change has served to create a huge struggle of egos on the platform, and on many occasions, the tweets that are liked are marked with the opposite intention or as a throwing weapon to the users who are attacked with a strong opinion on a certain topic. And that is why in a short time it is possible that this type of interaction will end up disappearing, despite the fact that the creators consider it to be a good way to know the thinking of the community.